About Us

We define ourselves through our vision, our statements, our actions, and our ambitions. Here is what we stand for and some background how we got there

Vision: Eco-Conscious Pioneers will become a global movement of action- and solution oriented individuals and organizations aiming to change the attitude of the public into one that embraces the recourses nature provides for us in a respectful, conscious, and sustainable way.

Mission: Eco-Conscious Pioneers, an AMC LLC enterprise, mission is to work tirelessly at offering services, products, advice, education, and create awareness to enable those we transform into eco-pioneers to take positive, focused, and targeted action with the goal to multiply all positive measure needed to live in a sustainable world.

Motto: Helping others and yourself raise your eco-consciousness today!

Who is eco-conscious pioneers for? - and why ?

It’s leaders and connectors that are needed……Because business people, entrepreneurs are action takers, communicators, doers – these are the people with the spirit to pass messages along and take action which is the key requirements:

1. Action takers

2. Active Communicators

3. Leaders

Only a few years ago, anyone working to raise awareness about climate change was doing just that: working to raise awareness. The challenge was primarily to convince people that climate change was happening, and that it was a problem to take seriously.

One of the refreshing things about today’s climate is that this first challenge has been won. Thanks in large part to Al Gore, and all the work preceding his, global warming is all but uniformly recognized - both on a national and international level- as the greatest threat facing humanity today.

This means that for the first time in the history of environmental campaigning, activists, politicians, mothers, fathers, businesses and anyone else moved to act can focus all of their energy on creating solutions to the problem. And this means that the challenge of global warming can become an opportunity for things to get better.

From all I’ve seen so far, the cornerstones of this opportunity are two-fold: collaboration and action. Action is self explanatory: we have to do something, and we have to do it now. Collaboration is the mechanism to do it. Gone are the days of ‘them and us’ approaches to environmental issues- more clearly than ever we all see that there’s a massive problem, and the only way out is to work together.

That means governments, businesses, pressure groups, families, students, civil servants, red, blue, green, black, white, pink, capitalist, anarchist, socialist , upper-class, lower-class, working-class, middle-class, religious, non-religious, 4×4 driving, cycle driving, suit or sandal wearing, you name it. We are united by our common humanity, and if that doesn’t make sense to you, then by our common being on this blue ball together a long, long way from any other coloured balls on which we can live.

So what’s the convenient truth about all this? That doing the work- doing what’s needed to stabilise the climate, not only enriches our own lives, it also enriches the lives of those around us, and everyone with a stake in planet earth- which is everyone. Everyone wins.

It’s not always easy. Collaboration, whether within a family, or within the arena of international politics takes work. It takes work to get through our clashing egos in order for our common humanity to emerge: imagine Mr Capitalist and Mr Anarchist in the Big Brother House arguing over whose turn it is to do the washing up, meanwhile the chickens in the garden are being eaten by a hungry fox who got driven from his home in the woods.

The question is the nature of our end goal. Too often in life the end goal is drama, tension, sparks flying and continuing to fly. Is that what we want on a planetary level? Or can our end goal be harmony? Can we do away with the drama of doom and gloom, now? Do away with the tension of political stand-off? Can we collaborate enough so that once the initial sparks of ego clashes have flown, they can recede and we can get on with the job at hand?

I think we can, and I think it’s worth it. And that’s A Convenient Truth.