Discover the Green Leadership Program of AMA

American Management Association or AMA, is a world leader in professional development which helps in advancing the skills of the individual to drive business success. Its history dates back to 1913 with the founding of the National Association of Corporation Schools. In 1922, the group had merged with the industrial relations association of America to form the National Personnel Association. And in 1923 the group chose a new name which is now known as the American Management Association and is using this name up do date.

Many organizations worldwide, including fortune 500, turn to AMA as their trusted partner in professional development and draw upon its experience to enhance skills, abilities and knowledge with noticeable results from day one.

Their mission: to train companies that has never been more critical for advancing careers and achieving organizational success. These ongoing learning’s will enable managers to continuously enhance their professional and personal development and increase their value to their organizations.

AMA has consolidated the five closely related national associations (1973) which are all dedicated to management education into one organization. With this the regents of the University of the State of New York granted recognition to AMA as an educational institution.

They provide managers and their organizations worldwide with the knowledge, skills and tools they need to improve business performance. They also help to adapt to changing workplaces and how to prosper in a complex and competitive business world. AMA also serves as a forum for exchange of the latest information, ideas and insights on management practices and business trends. It disseminates content and information to a worldwide audience through multiple distribution channels and its strategic partners.

Their approach is in improving performance and combining experiential learning with opportunities for ongoing professional growth at every step of one’s career journey. AMA also supports the goal of individuals and organizations through a complete range of products and services which includes seminars. They also have Podcast, conferences, corporate and government solutions and webcast as well.

A webcast (http://www.amanet.org/editorial/webcast/2008/green-leadership.htm#)

has been out in the internet wherein it explores how smart companies are using environmental strategies to innovate, create value and build competitive advantage (American Management Association). In the webcast you will learn about how environmental pressures such as climate change and powerful stakeholder are being driving companies to this go green program. It also describes the strategies and tools the world’s best companies use to innovate and profit in this new environmentally sensitive world.

Still in the article found in the American Management Association, the webcast provides a clear perspective on the AMA’s top 12 most commonly used sustainability-related practices and at the same time illuminate the hurdles that companies face when trying to go green and the reasons why some environmental initiatives fail.

            Andrew Winston, founder of Winston Eco-strategies, along with several leading companies, has worked to encourage companies to use environmental thinking to drive growth. Mr. Winston is a highly recognized expert and highly sough-after speaker on green business. He has consulted with start-ups and fortune 500 companies such as Band of America, Cisco, and IKEA. He is the coauthor of the bestseller, GREEN TO GOLD, which highlights what works and what doesn’t, and Andrew has appeared in the wall street journal, Time, Business Week, Forbes, The New York Times, ABC News and CNBC.

He bases his works on significant in-company business experience, including executive positions and P & L responsibility at global companies, start-ups and dot-coms. Another presenter in the webcast is the president of Jeane Wirtenberg & Associates, LLC, which is a consulting firm specializing in building suitable enterprises through leadership, culture change, collaborations and learning. Jeanne Wirtenberg, Ph.D., is the cofounder and director, external relations and services of the institute fir sustainable enterprise at Fairleight Dickinson University which brings people together to learn how to develop and lead thriving, sustainable enterprises that are “in and for the world”.

Aside from webcasting, AMA has also tried to enhance the leadership skills and develop them to voice out so that they may inspire, influence and achieve results at the same time through a seminar. In this seminar, they have reiterated that leadership goes hand in hand with success. The effective application of skill is particularly essential in an uncertain economy when painful business decisions are made daily.

The seminar is uniquely designed to strengthen your leadership communication skills, you’ll learn practical techniques to shape your leadership messages hone an authentic leadership voice and engage yourself in powerful conversations to achieve results. Aside from the above mentioned benefits if the seminar, you will also improve on your leadership communication skills, be able to build greater buy-in, trust and loyalty as well as demonstrate grace under pressure and defuse tension. You will also have the ability to overcome resistance to change, motivate followers and inspire them to take action and rally support in difficult situations.

AMA’s Green Leadership seminar will help you in implementing and sustaining strategies. You will be able to integrate green and socially responsible practices to leverage short and long term performances. Understanding the current global trends that affect your business, identifying stakeholders and engaging them in the sustainability planning process is a breeze when you have gone through AMA’s seminar. And lastly, you will learn to measure performance results related to your sustainability initiatives.

Those who are asked to attend are mostly those experienced leaders, directors, change agents and influencers as well. In this seminar it will cover understanding the global context, mindset and consciousness; discovering your sustainability directions and analyzing, aligning and applying sustainability strategies is also covered in the seminar. They also cover implementing measurements and metrics systems for sustainability.

            AMA hopes to achieve a world that would gear to a more eco-friendly environment, and companies that would take into consideration the idea of using more environmentally friendly programs. It is a great source for anybody interested in the future of green leadership and how to change a company form traditional approach towards a sustainable business model that is in tune with the environmental needs of the future.