The Economy doesn’t exist

During my last coaching session call (yes, coaches need coaching too), my coach Christian Mickelsen provided direct help to a few members of our group and made some recommendations about books to read and concepts to familiarize ourselves with.

One of the topics of the group discussion was the issue of marketing. I admit that I am still not sure if internet marketing and internet sales will become a significant portion of my business. So far I have produced and posted a lot of content (I hope with lots of value), but I am not really making money from online activities.

One of the participants on the call wondered if the issue with marketing success could be the state of the economy. Christian went on to tell all of us about an article he had recently read. I wanted to make this information available to you, my readers. You find it below with Christian’s and Ken’s approval.

It makes some great points about the economy and its impact on an individual – or lack thereof. Here is what Ken McCarthy wrote:

I’m sure you’ve noticed that everyone today is talking about “the economy” in worried tones.

“Where is the economy headed?” “The economy is up.”
“The economy is down.” And on and on and on.

Commentators look for “signs” about where things are headed. Politicians beat their chests and present bogus solutions. 

Here’s the deal for entrepreneurs:

There is no such thing as “the economy.”

There’s only your market and your customers…and the whole game of entrepreneurship - the whole game - is adapting successfully to circumstances whatever they may be. 

So let’s face the Big Fear and get it out of the way right now:

A deep recession, or even worse a full-fledged Depression.

*** Can the worst happen?

Sure it can and all the “rah rah” guys who are telling you it can’t are doing you a grave disservice.

This is reality and in reality ANYTHING can happen and not all of it’s nice. 

Frankly, given the insane misbehavior in the credit and banking industries in recent years, “the economy”
is probably due for more pain.

But at the end of the day, it doesn’t matter if you are a real entrepreneur…and I’ll PROVE it to you right now: 

Let’s look at a really hard case…

The Great Depression of the 1930s.

Over 25% of Americans were out of work. Bread lines.
The Grapes of Wrath.

Total disaster, right?

Traumatic for many to be sure, but 75% were employed. These folks continued to buy goods and services without so much as a hiccup.

Because costs were so low - rents were cheap, salaries were low, material costs were low - it was a great time to start a business.
In fact many of today’s most successful businesses had their roots in those “bad” days.

Just Google “founded in 1930″ and check it for every year of the 1930s. *Millions* of results come up.

For 1937, in two seconds I came up with Krispy Kreme; Kaplan, the test preparation company; Saab, the auto maker; and T. Rowe Price, the stock broker. 

*** The so-called Depression was boom times for many   

During the Depression entire industries experienced explosive growth. “Little” ones like broadcasting.

Now, if you depend on a J-O-B and you have a limited skill set that ties you into one industry, like selling sub-prime mortgages or making gas-guzzling SUVs, you may be in trouble.

But the issue is not “the economy.” It’s never “the economy.”

It’s where YOU are and what you are doing.

Here’s the reality:

No matter how bad things get, they never go to zero everywhere.
There are always big winners in every “economy.”

The entrepreneur’s job is to go where the action is. 

Let’s take an Internet example…

In 2002, you could see the tumbleweeds rolling down the streets of the Internet marketing world.

Practically everyone had bet it all on the banner ad and then suddenly banner ad prices crashed. It was a definite Depression in the Internet advertising world… and many were caught like deer in the headlights.

A lot of people closed shop and left the industry for good.

Then what happened?

At the very bottom of it all, Google came out with AdWords in the spring of 2002 and the rest is history.

As a result, Google, which in 2001 had less net income than I did, is now one of the richest businesses on the planet and they’ve made it possible for countless entrepreneurs to build multi-million dollar businesses.

So for heaven’s sake, stop listening to all the drivel about “the economy” and start paying attention to the Google-sized opportunities that are laying around untouched in every economy.

That’s what being an entrepreneur is all about.

*** Learn how Google does it

Speaking of Google, did you know that Google sent one of its key executives to teach at the System Seminar this year?

Google has a very successful three-legged system to help entrepreneurs make m’oney online:

AdWords (traffic), Google Analytics (tracking) and Google Website Optimizer (testing.)

The System Seminar was one of the very first places on earth you could go to learn the Google AdWords system long before anyone else “got” it. (System grad Perry Marshall who gave that early course went on to become of the top world’s top AdWords
experts.)

Tracking traffic has been a System Seminar topic literally since Day One. In fact, one of the students from our early trainings way back in 1994 was the first online ad rep to provide “clickthrough rate” data to his advertisers.

This year we completed the loop.

Tom Leung, Google’s testing whiz, came to Chicago to show System attendees how to get maximum profits from every advertising dime they spend…using the very same techniques that Google uses when they test.

Do you think Google has a little traffic to analyze?

Do you think they might have a few real world case studies you can learn from?

Tom surprised us several times, especially when he pointed out that some of the things taught by the gurus as “traffic secrets” don’t in fact work at all.

The phrase he used over and over was “I’d like to see their data because our data says…”

I wonder who knows more about traffic and conversion, Google or the latest overnight Internet Wunderkind?

Gotta be the wunderkind, right? After all, look at all the cool cars he poses in front in his ads

Seriously…

If you like to learn more about Ken’s programs or contact him, here is the link:

Ken McCarthy
The System Seminar
www.theSystemSeminar.com

Let’s all look for the opportunities around us, keep an optimistic outlook, a positive attitude, and go forward finding success.

In case you like my help for overcoming obstacles, adjusting your psychology, and developing a plan for your future growth and success, never hesitate to contact me and setup a free introductory coaching session. You can reach me at AM@Meierheofer.net or contact my VA Donna at d.swingley@meierhoefer.net

Axel Meierhoefer, AMC LLC

PS: Download our free report at http://www.meiehroefer.net/special 

PPS: Get your success package at http://www.myperformanceiq.com/secretstruthperformance.html